I have always been a fan of really good packaging design. And although I have certainly never been a packaging designer, on every trip to the supermarket I become the ever critical compere of my own packaging design awards show! Whether it be the latest in “just-heat-and-pour” minestrone soup, chocolate powder, soap, toothpaste or tropical fruit juice, I closely examine what creations the packaging design world has brought forth of late.
This week a friend sent me a link to The Dieline, and to be honest since then I have gone on to the site every single day!
Established in 2007 by Andrew Gibbs, The Dieline is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best examples of packaging, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field.
The Dieline has quickly grown into the most visited website on package design in the world, and has become the voice of the industry. It is an active sponsor of the Pentawards, the first and only professional design competition devoted exclusively to the art of brand packaging, further promoting the field.
Well done to Andrew Gibbs … what a great site!