Searches for terms including "healthy breakfast" and "stain removal" have more than doubled in the past year. Why? Today's consumer actually begins the path to purchase long before entering the store. Technology has driven a new moment of truth in the path to purchase long before shoppers enter the store. In this webcast, Catherine Roe of Google discussed why the consumer's changing media and shopping habits necessitate the inclusion of a digital strategy in your integrated shopper marketing plans.
While the role of Marketing Technology Manager is relatively new, the skills required have been in demand for a long time.