Aquent and the AMA engaged the Dihedral Group to conduct a couple surveys asking marketers about salaries and hiring trends, as I mentioned in this post. Well, the findings have been analyzed, reflected upon, and transformed into a convenient white paper, "The Pragmatic Recession." There's a lot of interesting stuff in this document, but one thing that jumped out at me was the following: When hiring new marketers, managers are less concerned about depth experience and much more concerned about finding people whose skill-sets match their needs. While this makes sense on the face of it, I can't help but remind folks that when you hire somebody and it doesn't work out, it's rarely about their skills. On the contrary, it's all about fit.
To attract, hire, and retain the best digital marketing talent, employers must take a new approach.