The marketing and design industry in the Netherlands is levelling out and recovering steadily according to the new European Market Eye report from the industry’s specialist recruitment consultancy Aquent.
The survey of marketers as well as advertising, design and digital agencies found that over a third of Dutch organisations plan to recruit permanent staff over the next six months, and 45% expect to hire more contract/freelance staff. One in five companies is also planning to award pay rises over the rest of 2010.
There is a mixed picture across the Netherlands. The number of advertising agencies awarding salary increases is expected to double over the next six months and although hiring of permanent staff looks set to remain the same, the number of agencies decreasing headcount is expected to halve and 70% are predicting an upturn in hiring of freelance and contract staff. Only 40% of corporate marketers plan to recruit more permanent staff, however over the last six months 80% have been hiring so this drop is to be expected. Recovery is steady in both the design and digital sectors with 20% of agencies expecting to award pay rises the number of agencies recruiting permanent staff remaining the same.
Elsewhere in Europe, there are also signs of recovery. Almost a third (32%) of British organisations and 38% of French companies are planning to increase salaries. Over 60% of organisations in these two countries plan to recruit more permanent staff over the next six months, although while the UK expects to hire less temporary staff, France plans to increase hiring levels for contract and freelance workers.
“Eighteen months on from the turmoil created by the global financial crisis, the marketing and design sector across the Netherlands is definitely showing signs of a steady recovery” comments Eric Gandibleu, Aquent’s Regional Director for Continental Europe. “A good number of Dutch companies have been recruiting over the past six months but there is still a degree of caution going forward. Obviously the Netherlands has a long way to go to reach stable, economic growth but it’s very positive to see that sentiment is up on 2009.”