Aquent Aquent

Reality Marketing

Reality Marketing image
Reality Marketing

Third “vlog” installment. This one was inspired first by Josh Bernoff’s discovery that people don’t trust company blogs and secondly by a comment made by Christopher Penn on Twitter: “I’d actually listen to a cold call from a sales person that said, ‘We’re not thought leaders or anything, but we CAN get shit done for you.’”

So, my take on keeping this blog real, what “reality marketing” might sound like at Aquent, and why marketers should never use the word “best.”



comments powered by Disqus

Recent Posts

Aquent Disaster Relief Fund image

Aquent Disaster Relief Fund

We are so thankful to have received support from the Aquent community to help victims of Hurricane Harvey through direct contributions received...

The 3 MarTech Talent You Can’t Live Without image

The 3 MarTech Talent You Can’t Live Without

The marketing technology landscape is continually changing, and it moves so quickly, it even has it’s own super-efficient nickname: MarTech.