Aquent Aquent

Reality Marketing

Reality Marketing

Third “vlog” installment. This one was inspired first by Josh Bernoff’s discovery that people don’t trust company blogs and secondly by a comment made by Christopher Penn on Twitter: “I’d actually listen to a cold call from a sales person that said, ‘We’re not thought leaders or anything, but we CAN get shit done for you.’”

So, my take on keeping this blog real, what “reality marketing” might sound like at Aquent, and why marketers should never use the word “best.”



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