Gary Katz is the CEO and founder of Marketing Operations Partners. Gary is a thought leader in the emerging field of marketing operations, a field to which he brings both a keen intellect and a missionary zeal. I caught up with Gary and recorded this interview with him, which I present for your podcasting enjoyment. In it, he defines "marketing operations," discusses the benefits of this approach as well as the challenges - both organizational and, for lack of a better word, psychological - faced by anyone trying to implement it within their company. Listen to what he's got to say and find out why he refers to marketing operations as a "cosmic universal force." To get down to the nitty gritty, listen below.
You may also download the mp3 by "right-clicking" ("control-clicking," Mac-wise)this link here, or check out all the Talent Blog Podcasts on iTunes. Highlights of the podcast can be found at the following time coordinates: 00:46 - What is Marketing Operations? 02:12 - What problems should the Marketing Operations approach fix? 05:00 - Marketing vs. Sales: Who's driving? 07:10 - "Sophistication" 10:31 - Ideal metrics 11:25 - Challenges faced by organizations when implementing Marketing Operations 16:30 - MO - A Cosmic, Universal Force 18:37 - Overcoming the challenges 21:40 - Getting C-level support 26:10 - MO: The future of marketing? 29:49 - The missionary sell Image Courtesy of Pernell.