Boston (January 12, 2007)—Aquent announced today that Peggy Mitchell-King has joined its marketing consulting practice and will be based in Aquent’s New York office. As a member of Aquent Consulting’s team, Peggy will support clients in increasing marketing execution capabilities, improving the consistency of marketing communications, and improving client and staff satisfaction.
“Peggy’s impressive marketing background makes her a valuable addition to our team of consultants,” said Nina Eigerman, president of Aquent Consulting. “Peggy brings tremendous experience and a wealth of knowledge across all of our practice areas; however, we are most excited about her proficiency in managing agency relationships and strategic approach to marketing outsourcing, which are critical success factors for our clients.”
A seasoned marketing professional, Peggy has worked within a wide range of companies and has a broad agency/client side exposure. Before coming to Aquent, Peggy worked for Morgan Anderson Consulting where she was responsible for consulting with Fortune 100 clients on all aspects of the client/agency relationship, including, work practices, organizational structure/roles and responsibilities, client/agency evaluation programs, agency compensation benchmarking and assessment, pay-for-performance incentive plans, contracts, and agency review and selection.
Prior to working for Morgan Anderson Consulting, she acquired extensive experience in financial services marketing at American Express where she climbed the ranks from assistant manager of personal card marketing to vice president of U.S. Advertising/Corporate Identity and Branding in the Global Advertising Group. While at American Express, she developed and executed major advertising campaigns as well as developed and implemented one worldwide corporate identity standard.
“I was drawn to Aquent because of its leadership and excellent worldwide reputation within the marketing consulting industry,’” said Peggy. “I’m excited to be a part of a team of consultants who have a unique mix of expertise, experience, and proprietary knowledge in marketing management.”
About Aquent Consulting
Aquent Consulting, a division of Aquent, provides companies with the expertise, the data and the tools necessary to optimize the execution of marketing plans and programs. Aquent Consulting has transformed marketing operations of Fortune 500 companies around the world by aligning organizations, streamlining processes, automating delivery and measuring results. Visit AquentConsulting.com to learn more.
For over twenty years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies - including two-thirds of the Fortune 500 and 90 of the Fortune 100 - build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more 3,000 companies. Aquent is headquartered in Boston, MA.