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Marketing to Your Customer's Brain

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Marketing to Your Customer's Brain

Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. For years, Roger Dooley, Author and Founder of Dooley Direct has been writing about how to use brain and behavior research to improve marketing, advertising, and sales process. In this webcast, Roger talk about the latest neuromarketing research that will help you understand how to market directly to your customer's brain.

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