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June Dershewitz on Careers in Web Analytics and Avoiding the "Report Monkey Trap" - A Podcast Experience

June Dershewitz on Careers in Web Analytics and Avoiding the

June Dershewitz has been a web analyst for almost as long as that has been something to be. Currently a member of the leadership team at Semphonic, a top web analytics consultancy, June is a passionate advocate for the field of web analytics as well as a thoughtful and informed adviser on how best to pursue a career in it. An involved member of the web analytics community, June was an early instigator of “Web Analytics Wednesday” and is currently running for a seat on the Board of Directors of the Web Analytics Association.

For this podcast, I spoke with June – the first interviewee to ask me, “You do know that I grew up on a goat farm, right?” – about careers in web analytics, the changes she’s seen in the field, and avoiding the “report monkey trap.” I invite you to listen in on our conversation. You can do so by clicking on the Flash device below. You are also welcome to download an mp3 of this interview by “right-clicking” (“control-clicking,” Mac-wise) on this link. Finally, this and other Talent Blog Podcasts are always available on iTunes.

A few highlights of the interview can be found at the following time coordinates:
02:36 – “Web Analytics” is really about “people”
06:28 – “The technology has changed quite a bit – THANK GOD!”
08:43 – Omniture, Visual Sciences HBX, WebTrends, and the limits of Google Analytics
10:47 – Analysis starts with thinking about your goals
12:25 – Things to consider when hiring a web analyst
13:21 – Avoiding the “report monkey trap”
14:59 – Going from “what people are doing” to “why they are doing it”
17:00 – The value of using staffing firms to get project-based contract work
20:12 – Advice for people just starting out in web analytics
21:13 – The origin of “Web Analytics Wednesday”
23:06 – A WAA campaign pitch: Vote for June!
24:53 – “It’s important that every company has someone on staff who owns web analytics”
26:03 – Happily employed (and unemployed) as a contractor


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