Jim Sterne, the producer of the eMetrics Summit and the president of the Web Analytics Association, has been talking about the internet and marketing since 1993. Indeed, he was kind enough to talk to me about it just the other day as part of the Talent Blog Podcast. We discussed highlights from the various eMetrics Summits in 2007, how the conference is evolving, and what folks can expect from the summits in 2008. We also talked about changes in the field of web analytics since he and Matt Cutler issued their landmark 2000 white paper, "E-Metrics - Business Metrics for the New Economy." You may listen to our conversation below.
Highlights of the podcast can be found at the following time coordinates:
00:45 – 2007 eMetrics Summit Overview
02:50 – Summit Content for 2008: More Mainstream Marketing
04:29 – The Buzz around “Engagement”
06:40 – The Slow Growth of “Standards”
09:29 – Website “Slipperiness”
12:20 – Measuring the Success of the Website Overall
16:39 – The People Component of eMetrics
20:18 – Your Website is Your End of the Conversation: Are You Listening?
23:20 – “Website” Is a Verb