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Is Contract Marketing An Attractive Option?

Is Contract Marketing An Attractive Option?

Sleep. Get up. Breakfast. Work. Lunch. Work. Dinner. Sleep! Sound familiar? Ever dreamed of doing what you love, but having more flexibility and variety? You would be joining an ever-growing group of talented individuals, all eager to mix it up and gain insights into a wide range of industries. The word about town is that with over a third of companies across the Asia Pacific region, reportedly expecting to increase their usage of contract staff in the coming 12 months, this is the new way to go… But is this really the case?

Certainly businesses are looking to be more cost-effective in meeting their staffing needs, whilst enduring a poor current financial climate, continued talent shortages and surging demands. Companies are now needing to fill gaps in capacity with short-term staff, and hiring specialist staff in areas such as new media, is the smart way for companies to deliver specific projects without investing in permanent teams.

There is a strong case for the use of marketing contractors. Generally speaking, the work is varied, the rates are very competitive, and you get to extend your professional and personal networks. Of course, the downside is that the work can be static, you don’t get paid holidays or sick leave, and sometimes you have to travel just that little bit further if the work is on the other side of town.
I believe that contracting offers individuals the opportunity to shine. If you have specialist skills or specific industry insights, prefer flexibility in your work, then contracting may be a great option for you.

We’d love to hear what you think. Does contracting offer a better lifestyle for you, or is the lure of a monthly pay cheque to pay off your mortgage and put petrol in your car more appealing?


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