Aquent Aquent

Interim Marketing Takes Hold in Leading Fortune 1000 Companies

Interim Marketing Takes Hold in Leading Fortune 1000 Companies image
Interim Marketing Takes Hold in Leading Fortune 1000 Companies

Boston, MA (February 13, 2006) — Global professional services firm Aquent reassures marketers that their projects need never suffer during staff shortages—whether short or long, sudden or planned. Aquent Marketing Staffing president Sean Bisceglia offers solid solutions for continuity in his Aquent Inside Marketing video—Interim Marketing, which begins airing Tuesday, February 14, 2006, on aquent.com.

“Five years ago, marketing executives were very skeptical about using interim staffing,” said Bisceglia, a marketing veteran, and considered by many a pioneer in the area of interim marketing. “This was very different from the administrative temporary help they were accustomed to. However, being the smart, educated people they are, the CMOs quickly grasped our business model and began to test us—slowly at first, but soon that trust grew. Today, we provide interim marketers for Fortune 1000 companies around the world.

”Because Aquent works with marketing professionals with the experience to hit the ground running, corporate executives say that using Aquent’s interim resources offers flexibility, speed-to-market execution, talent access, and cost effectiveness. It also helps fill temporary gaps left by maternity leaves, vacations, and reorganizations.

Aquent places 1,000 to 2,000 experienced marketing professionals per year within leading Fortune 1000 companies on an interim basis. More than 20 percent of the placements go from temp-to-perm, a hot new trend many companies are using to find the perfect match for their corporate marketing department.

“We have found that changing business conditions are presenting corporate marketing departments with some serious challenges. The explosion of new products and media channels, more deliverables, more versions, more formats, more languages are leaving marketing teams overworked, understaffed, and struggling to put out fires rather than planning for the long term,” said Bisceglia. “Aquent interim marketing professionals can help businesses meet these challenges by building their internal capacity to execute marketing activities. Additionally, we provide the opportunity for companies towork with our marketers on a temp-to-perm basis, to let them evaluate performance, productivity, and cultural fit before making a permanent and costly commitment.”

The Aquent Inside Marketing series, which is designed to address the pressing issues facing marketing and creative professionals today, continues to focus on topical marketing and communications issues.

About Aquent Marketing Staffing

Aquent Marketing Staffing provides world-class corporations with on-demand staffing solutions to meet marketing needs that range from tactical to strategic. With access to the world’s largest pool of talented and experienced marketing professionals, we provide marketing staff that specialize in data analysis, product/brand management, research, merchandising, event planning, marketing communications, channel strategies, advertising, marketing strategy, and web development.

Aquent Marketing Staffing is a division of Aquent, a global professional services firm that delivers staffing, consulting, and outsourcing solutions for Marketing and Creative Services, IT, and Healthcare. Through a network of more than sixty offices in sixteen countries, Aquent has made over 400,000 matches of contract and full-time professionals with client companies worldwide. The company is headquartered in Boston, Massachusetts. Please visit aquent.com for more information.

Comments

comments powered by Disqus

Recent Posts

Aquent Disaster Relief Fund image

Aquent Disaster Relief Fund

We are so thankful to have received support from the Aquent community to help victims of Hurricane Harvey through direct contributions received...

The 3 MarTech Talent You Can’t Live Without image

The 3 MarTech Talent You Can’t Live Without

The marketing technology landscape is continually changing, and it moves so quickly, it even has it’s own super-efficient nickname: MarTech.