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Increase in Workplace Flexibility Linked to Travel Cost Concerns

Increase in Workplace Flexibility Linked to Travel Cost Concerns

AUSTRALIA - Workplace flexibility is the number one employee retention strategy in Australia, especially with organisations and employees concerned about the increased cost and time expense of daily travel, according to a survey by Aquent, the leading global staffing firm specialising in marketing, communications and creative talent.

The Aquent Orange Book 2008-2009, a salary survey and industry monitor of key Asia Pacific and European markets, revealed flexible work practices to be the most popular retention strategy among low staff turnover companies surveyed for HR and economic reasons.

“The desire for work/life balance is not new in Australian society and in most cases is linked to a more satisfied workforce,” said Greg Savage, International CEO, Aquent.

“But our research reveals that many employers and employees now value the flexible approach as a way of reducing spiraling travel costs and providing employees with lifestyle options.

“We are seeing examples of organisations adopting flexible working strategy as a means of reducing fixed-cost pressure on the bottom line.”

“While being cost effective for permanent staff, flexible working also opens up access to wider pools of potential recruits, including the 180,000 well-skilled and qualified women with children in Australian society, as well as over 200,000 mature-age workers who could re-enter the labour force under flexible practices,” said Savage.

About Aquent

Aquent is the leading global staffing firm specialising in helping companies find marketing, communications and creative talent. With 70 offices in 17 countries, they have an unmatched network of professionals that enables them to deliver the right solution for any client need and provide exceptional career opportunities for their talent.

Today Aquent has over 11,000 professionals working at over 3,000 companies. Over the course of its history, Aquent has made over half a million matches of professionals to our clients on an individual, team or through an onsite or offsite managed service basis. The company’s Asia-Pacific headquarters are in Sydney. In Australia, the company has offices in Brisbane, Sydney, Melbourne, Adelaide and Perth.

About the Aquent Orange Book

Now in its fourth year, The Aquent Orange Book is an industry reference document on salaries and hiring trends published in two editions – Asia Pacific and Europe. Internationally, the Aquent Orange Book covers the following categories, among others: marketing, market research, creative, design, digital, advertising, MICE, publishing, editorial, media, PR and communications, and is targeted towards senior managers.

The survey provides salary information, detailed statistics on staff turnover, retention strategies, talent sourcing strategies, salary increase percentages and forecasts on permanent and contract hiring trends.

For more information on the Aquent Orange Book, please contact Carolyn Hyams, Asia Pacific Marketing Strategy Manager on +61 2 8288 8288 or


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