When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to online and offline marketing. This webcast session presented by Kim Krause Berg, Search Marketing and UX Manager of LiBeck Integrated Marketing will debunk the myth that search engine marketing "tricks" search engines. Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations, tools, and heuristics to give you the competitive edge.
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