There has been much discussion in the C-suite about how to achieve aggressive marketing goals, yet reduce marketing spend, without compromising the brand. Consolidating agencies, paying for performance, and reducing broadcast spend are common alternatives. However, one idea that is gaining momentum and delivering results is the practice of "decoupling".
Decoupling is a strategy that works; brands around the world are adopting this very effective strategy and saving real marketing dollars.
Find out more in this webcast, presented by Tom Reynolds, Vice President, Enterprise Solutions, at Aquent Studios.
While the role of Marketing Technology Manager is relatively new, the skills required have been in demand for a long time.