Aquent Aquent

How Marketing & Technology Converge

How Marketing & Technology Converge image
How Marketing & Technology Converge

Brand Marketing isn’t what it used to be, and no matter how cutting edge and smooth marketing icons, like Mad Men’s Don Draper may seem, the old one-way street brand marketing tactics just aren’t working anymore.

Ray Velez, CTO of Razorfish, and co-author of the book Converge: Transforming Business at the Intersection of Marketing and Technology, shed some valuable insight into how your marketing team can shift the focus to customer needs and use technology to leverage customer data to respond to every touch point of the customer journey.

In the October AMA Aquent Webcast, Velez, explains that the “convergence of technology, media, and creativity allows us to imagine, create, and enable customer experiences like never before.” He then provides the five essential principles to successfully transverse the intersection of marketing and technology:

  • Put the customer at the center.
  • Think of your brand as a service.
  • Reject silos.
  • Act like a startup.
  • Embrace diversity.

Ready to see first-hand how to put these 5 essential Multidimensional Brand Marketing principles into play? Review the recording of Velez’s presentation right here.


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