We’re reading about strategically reducing friction for your users, a different model for thinking about user onboarding, why learning how to code isn't as easy as it sounds, writing "global" English, and some interesting examples of social innovation with technology.
What are you reading?
“In user experience,” writes Victoria Young, “friction is defined as interactions that inhibit people from intuitively and painlessly achieving their goals within a digital interface.” It leads, she continues, "to bouncing, reduces conversions, and frustrates would-be customers to the point of abandoning their tasks.” In this post she advocates adopting a strategic approach to reducing friction (and even discusses cases in which a bit of friction might be ok).
Samuel Hulick cringes when he hears that companies have added “user onboarding” to the product roadmap. As he puts it, “[O]nboarding isn’t a discrete piece of your product; it’s an evolving quality of your entire customer experience. Treating it as a shippable feature is fundamentally the same as saying, ‘We’re finally going to ship Support in Q2. We really think we nailed it this time!’” In this post he explains how to get onboarding right.
The current consensus is that “everybody should learn to code.” The problem is that, as easy as it is to start learning how to code, actually becoming competent at coding is a long, arduous, and often frustrating process. This post by Erik Trautman offers up some real talk about what learning to code actually entails as well as some advice on how to make it across “the desert of despair” and reach “the upswing of awesome.”
“Today,” writes Sarah Fisher, “more people speak and read English as a second language than as a first.” As a result, there has developed something she calls “global English.” With this in mind, she describes how one can rethink localization as well as how to write with the same voice across different regions.
In this post, Jim Coleman shares three different examples of socially-minded technological innovation. His examples include an app that connects blind and partially sighted people with volunteers to help them see, a program that gets people to donate their voices to create audio books for kids, and the creation of “the world’s first large scale LED kinetic façade.”