The marketing and design industry in France is seeing strong signs of renewed confidence, according to the new European Market Eye report from the industry’s specialist recruitment consultancy Aquent.
The survey of marketers as well as advertising, design and digital agencies found that two thirds of organisations predict a rise in permanent staff over the next six months, and 57% expect to hire more contract/freelance staff. The number of companies increasing salaries also looks set to go up throughout the remainder of 2010, with 38% expecting to award pay rises over the next six months compared to just 29% of companies reporting an increase in salaries over the last half a year.
The digital sector appears to be leading the way in this recovery. Over 70% of agencies expect to hire more permanent staff during the remainder of 2010 and the number increasing salaries is predicted to double. However other sectors are also showing positive signs – salaries look set to double in advertising and almost three quarters of corporate marketers are expecting a rise in permanent staff. The number of design agencies increasing permanent headcount is expected to triple, to 60%.
Elsewhere in Europe, recovery in the Netherlands appears to be slower with firms showing more caution. Only a fifth of Dutch companies are expecting a rise in salaries, with 35% expecting an upturn in permanent staff numbers. The situation in the UK is more positive, with the number of organisations increasing salaries expected to double to 32% and over 60% of companies planning to hire permanent staff.
“Eighteen months on from the turmoil created by the global financial crisis, the marketing and design sector across France is definitely showing signs of recovery” comments Eric Gandibleu, Aquent’s Regional Director for Continental Europe. “Out of the four countries we surveyed, France has the highest percentage of employers planning to add permanent headcount over the next six months. Obviously France has a long way to go to reach stable, economic growth but it’s very positive to see that there is a growing confidence amongst organisations here.”