Aquent Aquent

First Ever Aquent Podcast: Talking About Creative Briefs

First Ever Aquent Podcast: Talking About Creative Briefs image
First Ever Aquent Podcast: Talking About Creative Briefs

Following last week's AMA webcast, Successful Creative Briefs: Linking Business Objectives and Creative Strategies, sponsored by Aquent, we convened a virtual roundtable to continue the discussion of best practices in producing effective creative briefs.

Our panelists were: Andy Epstein - Director of Graphic Design and Print Production at BMS Studio, the in-house design agency at Bristol-Myers Squibb David Haskell - Senior Writer at Digitas, a leading interactive and direct marketing agency Michael Hunter- Marketing Director for Whirlpool's KitchenAid brand Sheri L. Koetting - Principal/co-founder of MSLK, an award-winning graphic design agency.

I moderated the discussion, which lasted a little over half an hour. For your listening convenience, I split the entire thing into three parts as noted below.

Part 1 - Best Practices: Thoughts on Putting Together Great Creative Briefs

Part 2 - What Creative Briefs Can (and Can't) Do

Part 3 - Using Creative Briefs to Manage the Creative Development Process

Please feel free to share all comments and criticisms with me, Matthew Grant!

Comments

comments powered by Disqus

Recent Posts

Top Tips For Screening MarTech Candidates image

Top Tips For Screening MarTech Candidates

So you’ve got a bunch of candidate resumes with “digital marketing” or “marketing technology” skills listed. How do you identify the best one?