Technology has advanced to the point where grabbing attention for your brand means you need superior web user experiences and share-worthy mobile apps. HTML5, CSS, jQuery...the list goes on, and it’s enough to launch you into overwhelm. This may also make you wonder: If you aren’t an interactive designer or developer, how will you know what to look for when hiring one? Start with portfolio reviews.
Even when you partner with Aquent, since we specialize in sourcing exceptional interactive talent, you’ll always want to look at the portfolio of each candidate. Why? Because a portfolio say a lot about who the candidates are, what they like to do, and if they create the type of web and/or mobile content your business needs for top-of-mind presence.
Take the advice Vitamin T’s (a division of Aquent) own Kelly Moeller gives to designers in the AIGA “Ask Aquent” webinar. She points out what a recruiter looks for in a talent profile: clean and clear representation of what they do the best. When considering an interactive designer, you’ll need to look at what they’ve done and their skill sets very carefully. You may fall in love with their style, but if they lack the skills to deliver on your interactive initiatives, you’ll have to choose another designer.
With many excellent interactive designers on the market, choosing the best fit for your projects presents a huge challenge. Again, partnering with Aquent may be your best bet. Our talent pool is not only filled with best-in-class interactive designers, but each one has been vetted, and our Agents know their personality and skill sets so well, your perfect match is always ready to work for you.
To attract, hire, and retain the best digital marketing talent, employers must take a new approach.