Next week is the eMetrics Marketing Optimization Summit in Washington, DC, at which Aquent's own James Gardner will be presenting on the subject of "Successful Career Management Strategies for Web Analytics Professionals." Jim Sterne, the summit's organizer, created a fairly informative, and informal, video about it that I encourage you to check out if you want to get a feel for what to expect if you attend. Among the several luminaries who will appear at the summit is Eric T. Peterson of Web Analytics Demystified fame. I had a chance to speak with Eric about the summit and why it is a must-attend event for anyone in the web analytics game. Along the way he also shed some light on Microsoft's Project Gatineau as well as the ways that web analytics have changed since the summit began seven years ago.
Listen to our conversation below. You may also download it, along with any other Talent Blog podcasts, here at iTunes. (PS. If iTunes hasn't gotten the updated feed yet, you can also find the podcasts here.)