Aquent Aquent

Driving Loyalty With Targeting and Positioning

Driving Loyalty With Targeting and Positioning

During the November webcast we heard from Kevin Clancy, P.H.D., and co-founder of Copernicus. Kevin outlined a process that considers profit-related criteria such as retention potential, level of satisfaction with current brand, likelihood to try or usage of a competitor’s brand, and problem potential when assessing the value of current and prospective customers. He also explained the relationship between the magnitude of the problem a brand solves for a customer and market response in the form of sales and advocacy. Take a listen.


comments powered by Disqus

Thank you!

An Aquent representative will be in touch with you shortly to learn more about how we can help.

You can also call us during regular business hours at 617-535-5000 and we'll be happy to help.

In the meantime, stay connected with us via:


We're sorry, but we could not send your message. Please try submitting the form again.

Please try again

Looking to hire or learn more?

Full Name
Contact Information
Work Information

Privacy Policy