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Driving Change with Creativity

Driving Change with Creativity

How can you use creativity to push the boundaries, and drive change within your business?  Do you view design as just another part of the marketing function? Well, you would be wrong in that assessment.  In today’s business landscape, design can be the catalyst that drives businesses to innovate, find solutions to business needs, and provide the vision needed to grow your business in new ways. Creative needs and business needs may not always seem be convergent, but both are valuable, and together they’re much more powerful.

Whether you’re a small firm or a large agency, finding ways to drive creativity and innovation is valuable for keeping your business ahead of the curve, and your competition.  Companies that will benefit the most from this type of thinking are the ones that can best bring design and business objectives under the same roof.  We are very excited to have Tommy Lynn, Global Creative Director at Dell, present a free webcast on the ways you can use creative thinking to harness divergent and convergent thinking; and

Join us at 12:00pm CST, Wednesday, February 15, 2012 to discover where creativity and innovation can fit into a company’s overall strategic plan.

Sponsored by Aquent and the American Marketing Association, this webcast will highlight:

  • Embracing change as your way to evolve and progress
  • How successful leaders and companies drive change in their business
  • Harnessing and executing creativity
  • Creativity and innovation as a problem solver
  • Steps for moving creative ideas into actions that drive change

Have ideas for future Aquent/AMA webcasts? Let us know. We’d love to hear from you.


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