Aquent Aquent

Dream in Color - Pantone Opens a Hotel

Dream in Color - Pantone Opens a Hotel

It’s like a Designer’s CMYK dream come true. A hotel owned by and inspired by Pantone: the Pantone Hotel.

From the hotel’s site: “Impeccably designed by Michel Penneman and Oliver Hannaert, The PANTONE HOTEL, Brussels showcases the color of emotion with a distinctive hue on each colorous guest floor. From vivid to subdued, for business or leisure, our unique boutique hotel perfectly suits your savvy palette and colorful imagination.”

Yes, 7 floors of Pantone heaven. Or hell. Depending, I guess on your love/hate of the hue assigned to your floor.

Wait – they’ve taken care of that, too:

“Guests enjoy state-of-the-art accommodations, distinctively chosen at reception to compliment their mood.”

I guess you tell them how you’re feeling and they’ll assign you. It’s a bit like color therapy, I think. Room assignments look a bit like this:

Admittedly, I would have a tough time, after a wretched flight to Belgium, telling a complete stranger at the front desk know that I’m feeling “Vibrant, Intense”. (I don’t see anything on the color pallet that indicates, “Cranky, Irritated”.)

I’m guessing either Pantone is going to have to work out how to assign those people who’ve just spent 3 hours going through customs or maybe just figure that deep down maybe everyone is “Fresh, Eager” and “Cheerful, Warm”, depending on which floors have immediately availability.

Still, you have to give them points for coming up with the concept. Is there a Designer who doesn’t want to go to this hotel?


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