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Defining the "Good" Agency

Defining the

The other day Amber over at Altitude wrote a post called, “5 Things Good Agencies Do (And one they don’t).” She is talking here about any kind of agency – PR, Web, Marketing, etc. – but it struck me that the behaviors/attitudes she describes would also distinguish good consulting firms from bad and even represent standards to which any company could hold their vendors (or to which customers could hold a company). For example, the “good” care about you and your business, can readily point to the results of their work, and, interestingly enough, will tell you when they can’t help you.

How would your organization, or you personally, fare if held to these standards?

In other words, how “good” are you?


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