Aquent Aquent

David Meerman Scott on the New Rules of Marketing and PR

David Meerman Scott on the New Rules of Marketing and PR

When I was at PodCamp in Boston a couple weeks ago I finally met David Meerman Scott, whom I'd wanted to interview at the time that we were doing the webcast with Paul Gillin. David has literally written the book on the "new rules of marketing and PR." I spoke with him about thought leadership strategies, building user personas, and using press releases as a marketing tool. If you have the time, please check out our conversation and let me know what you think.

Listen to the interview below.

You may download the mp3 by "right-clicking" ("control-clicking," Mac-wise) this link here, or check out this and other Talent Blog podcasts on iTunes.

Highlights of the podcast can be found at the following time coordinates:

2:14 - Defining "thought leadership"
5:40 - Main challenges to crafting a thought leadership strategy
9:00 - Methods for creating "user personas"
10:53 - The Engineer and the "100 Mothers"
11:30 - "Why don't people do things the right way?"
16:19 - Reading blogs written by your buyer personas
18:00 - The "News Release Strategy"
25:30 - "The media will notice"


comments powered by Disqus

Thank you!

An Aquent representative will be in touch with you shortly to learn more about how we can help.

You can also call us during regular business hours at 617-535-5000 and we'll be happy to help.

In the meantime, stay connected with us via:


We're sorry, but we could not send your message. Please try submitting the form again.

Please try again

Looking to hire or learn more?

Full Name
Contact Information
Work Information

Privacy Policy