Advances in automation and technology have increasingly lifted the burdens of mundane, repetitive work in fields across every industry. That pace is increasing and expanding into fields that weren’t characterized as mundane and repetitive even a few years ago. The agile business is evolving at a rapid pace to meet the growing demands for more efficient and intuitive interactions with customers. Creative teams are evolving to meet those demands, and the roles that you fill today will be even more important in the coming years. The new roles being created will become the vital positions you need talent for tomorrow. Here are some of those emerging roles.
How many websites have you visited recently that popped a little message in the corner asking, “Can I help you?” with a little chat window? Right now, chatbots don’t typically go much further than that. But companies such as Uber, Kik, and Sephora are already utilizing chatbots to interact with customers to enhance the user experience.
Here are some of the benefits that bots can bring:
• Real-time customer support 24/7: Of course your company may already offer around-the-clock support, but there are some hours and days of the week when you have fewer staff on hand than usual, or times when demand spikes beyond your ability to cover.
• Global support: Can you say, “How can I help you?” in Spanish? How about Mandarin? German? Overcome language barriers and engage your customers right now around the world.
• Messenger apps: Recently, messenger apps have surpassed social networks in usage. Odds are that if your customers are looking at a screen right now, they’re looking at a messenger app. Meet them where they are.
Virtual reality was a futuristic technology of tomorrow just a few years ago. Today it’s one of the fastest-growing fields in technology. Facebook is pushing to make its Spaces concept of meeting friends in a virtual environment a reality. Google may appear to have stumbled with its Glasses project, but it continues to research new augmented reality technology based on what it learned from that experience. Microsoft’s HoloLens likewise hasn’t landed with the splash it intended, but its next-generation product promises to deliver more of the promised “wow” factor. If and when one of these companies succeeds, you’ll find there’s a sudden and urgent need to staff people who can design, develop, and market in augmented and virtual reality.
Where Augmented Reality Is Today
This past August, Facebook filed a patent application for a pair of transparent glasses that would display content like a screen to the users’ eyes. Microsoft has been testing HoloLens in various capacities at NASA, Volkswagen, Lowe’s, and Audi. Ford is using Microsoft’s HoloLens to design cars. Google Glass may have failed for now as a product for the mass market, but Google likewise pivoted to commercial applications, and manufacturing workers can now be seen sporting Glass as a regular part of their workday.
The Demand for AR Talent Starts Now
What these have in common is that they require creative talent to design user experiences, to develop software for users to interact with, and someone to market to businesses and consumers utilizing this rising technology. While the technology is still in its infancy, as consumers grow more accustomed to using these devices at work, they will start to fill in more in the consumer marketplace as well. Augmented reality will be a major commercial space for building your brand, connecting with customers, and making the sale. As the consumer market transforms, the companies that start thinking now about hiring creative talent to step in and fill these roles will have a major advantage over those who wait for the technology to catch up to them.
You’ve gotten your company positioned on mobile devices, but the screens are getting even smaller. You’re already aware of smartwatches, and fitness devices like the FitBit are connected as well. What about smart jewelry that alerts you to new email? Smart clothing that streams data to and from your device? And smart glasses that act as a screen, of course.
All the reasons it made sense for your company to maximize your brand on mobile devices will soon apply to a whole list of other devices that you wear rather than carry. One of the biggest limitations to mobile devices is that screen size. If you make it bigger, it becomes a monster to carry around, but increasingly we need more room to display content. One surprising answer has been to break out and go smaller.
Smart watch displays are small, but pay attention to those wearing them and you’ll see them getting information from that device constantly. Imagine your customer getting a personal greeting from your chatbot on their smart watch as they walk in the door that immediately begins to engage them with your marketing!
Creative Talent Drives Your Brand
Designing a user interface for that chatbot, augmented or virtual reality experience will require designers and developers working in tandem with a marketing team that understands the purpose of new technology and how it can advance your company’s goals. It means identifying the platforms you want to reach, identifying what your customers are looking for there, and identifying how they prefer to be engaged with you while they are there. Odds are that no one in your organization has a definitive answer to those questions today. As this field is growing quickly, it’s a given that your competition is starting to think along these lines as well. Position your company to offer the user an experience that gets results tomorrow.
Want to ensure that your business is poised to tackle tomorrow’s creative and marketing challenges today? Be sure to contact us to discuss adding these emerging roles (or ones we haven’t mentioned) to your team either on a freelance or permanent basis.