Aquent Aquent

Creating Products People Love

Creating Products People Love

How do you create deep emotional connections between consumers and the products and services that they purchase? During this month's webcast, Kevin Young shared his insights on how designers have the unique ability to find the elusive intersection between unmet consumer needs and their subconscious desires. Listen in to: 

  • Gain insight on how marketing and design teams can best work together to ensure success
  • Receive a “behind the scenes” look at how designers come up with innovative new ideas
  • Learn the origin of such product successes as P&G’s Swiffer and the OLPC – “Hundred Dollar Laptop”
  • Identify journey mapping and how it can be used to ensure all consumer touch points are addressed


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