Call it the digital generation. The websites are so 20th Century. Today, your audience is simply and relentlessly rejecting media and brand marketers that fail to connect with their interests and their increasingly interconnected digital lifestyles. So what are marketers to do? How do you create the kind of experiences needed to engage consumers in an increasingly fragmented media universe? How do you identify and capitalize on the right mix of digital channels and interactions that will build awareness and demand for your offerings before your audience hits the snooze button? Find out more in this webcast with Rick Mathieson, author of THE ON-DEMAND BRAND.
Whether it’s business applications or smart home devices, one thing remains constant: great tech must work in concert with great people to succeed.