Aquent Aquent

Brands in a Social World: Insights from Percolate's Noah Brier

Brands in a Social World: Insights from Percolate's Noah Brier image
Brands in a Social World: Insights from Percolate's Noah Brier

What are the changes in scale, pace and pattern that social is really enabling? What do those changes means for marketers in the coming years? In the March 19 Aquent-sponsored AMA webcast, “Brands in a Social World,” we found out. 

In his presentation, Noah Brier (@heyitsnoah), CEO of Percolate, took us on a fascinating journey through the evolution of communication media (drawing inspiration from the works of Marshall Mcluhan, Adam Gopnik, Plato, and others). Noah also explained that brands need to be good content consumers to be good content creators and shared:

  • Insights on the relationship between mobile and social media
  • How to gain attention in a constant stream of content
  • What brand fundamentals live at the heart of social media
  • The key to creating social media content that “works”
  • A glimpse into the future of brand marketing

That’s just a fraction of what Noah covered in the hour-long presentation. It’s packed with usable advice and guidance, and definitely one you’ll want to watch more than once

Comments

comments powered by Disqus

Recent Posts

Top Tips For Screening MarTech Candidates image

Top Tips For Screening MarTech Candidates

So you’ve got a bunch of candidate resumes with “digital marketing” or “marketing technology” skills listed. How do you identify the best one?