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Brand Consistency is Killing Digital Advertising

Brand Consistency is Killing Digital Advertising image
Brand Consistency is Killing Digital Advertising

Should we throw brand consistency out the window? Maybe so, according to Justin Cox, senior brand strategist for Pereira O'Dell. In this thought-provoking webcast, Justin discusses how brands need greater flexibility to make the most of each medium in a way that still captures the spirit of the brand.

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