Return On Investment (or ROI) when it comes to social media isn’t easy to measure. How many consumers used the coupon you tweeted last week? Sure, the company’s Facebook page looks neat, but what kind of dollars is it bringing the business? Thankfully, Olivier Blanchard, a Principal at BrandBuilder Marketing, created this humorous little presentation to go over the basics of measuring ROI.
Ah, ’70s sci-fi never looked so groovy….