At a time when firms in many industries offer similar products and use comparable technologies, business processes are among the few remaining points of differentiation–and analytics competitors wring every last drop of value from those processes. This according to the Harvard Business Review in their description of an article by Professor Thomas Davenport entitled, Competing on Analytics, which is a precursor to his soon-to-be-published book, Competing on Analytics: The New Science of Winning. (If you’d like to request a complimentary copy of the HBR article, just click here.
In his recent work, Professor Davenport, who holds the President’s Chair in Information Technology and Management at Babson College, looks at a number of businesses ranging from Amazon to Capital One to Proctor and Gamble, who all use sophisticated data analytics tools and predictive modeling to target customers, tailor pricing, and develop new products and services.
If you are a marketing professional and want to learn more about the power of data analytics and its innovative, even revolutionary application across a variety of industries, you should check out the webcast that Professor Davenport conducted on October 31, 2006 through the AMA.