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Aquent Survey Reveals A Glimmer Of Optimism Across The Marketing And Design Industry

Aquent Survey Reveals A Glimmer Of Optimism Across The Marketing And Design Industry

Auckland, New Zealand - Global marketing, design and digital staffing leader, Aquent, has just released the Aquent Market Eye – a report designed to supplement The Aquent Orange Book to provide the industry with updated insights relating to staff salaries, hiring trends and predictions across both permanent and freelance/contract staff in Australia and New Zealand.

“Faced with declining revenues as a result of the unprecedented decline in world economic activity, employers in the marketing, design and digital space have felt the repercussions of a sector thrown into turmoil”, says Simon Lusty, Aquent Regional Director for Australia and New Zealand.

“After publishing our in-depth survey and industry monitor towards the end of 2008, it was critical for us to reconnect with all our clients to gain a better understanding of the current state of play”, he adds.

Overall the Aquent Market Eye has a clear theme. While employers slashed contract and permanent hiring during the earlier part of 2009, in New Zealand the temporary and contract market can expect a jump in the next few months, and even salaries will start to edge higher.

 “Whilst media, advertising and corporate marketing departments had been forced to cull large numbers having been hit hardest by the depressed conditions, the next six months look much more promising,” Lusty revealed. “It is extremely encouraging to see so many employers turning this around”.

Specifically, over 30% of Auckland-based advertising agencies anticipate bringing more contractors on board, while Auckland-based digital agencies are also feeling particularly optimistic with over 40% predicting an increase in contract and freelance staff.

Though the report only reveals a small percentage of employers intend to increase salaries in advertising (14%), design agencies (10%) and digital agencies (9%), employers in media agencies (33%) and corporate marketing (24%) are far more optimistic for the next six months.

Surveying for the Aquent Market Eye was carried out via face-to-face and telephone interviews. A total of 588 completed survey responses were gathered across Auckland, Adelaide, Brisbane, Melbourne, Perth and Sydney.

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For more information or for a copy of the Aquent Market Eye, please contact Aquent’s New Zealand office on 09 309 6691.

About Aquent

Aquent is the only global staffing company dedicated to marketing and design. With 73 offices in 18 countries, they have an unmatched network of professionals that enables them to deliver the right solution for any client need and provide exceptional career opportunities for their talent. Today Aquent has over 11,000 professionals working at over 3,000 companies. Over the course of its history, Aquent has made over half a million matches of professionals to our clients on an individual, team or through an onsite or offsite managed service basis. The company’s Asia-Pacific headquarters are in Sydney.


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