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Aquent Sponsors American Marketing Association Webcast on Marketing Analytics Featuring Babson College Professor Tom Davenport

Aquent Sponsors American Marketing Association Webcast on Marketing Analytics Featuring Babson College Professor Tom Davenport

BOSTON (October 18, 2006)–Aquent, the world’s largest marketing, technical, and creative staffing firm, invites marketers to attend “Competing on Analytics: Move Faster, Accomplish More and Avoid Mistakes by Learning from the Best”, an American Marketing Association webinar on October 31st 2006 featuring world-renowned author, speaker, and researcher Professor Tom Davenport.

Davenport, an international authority on business and marketing analytics, is the author of “Competing on Analytics”, a critically acclaimed Harvard Business Review article. While researching the article and a soon-to-be-published book of the same name, Davenport profiled more than 25 early adopter organizations that now successfully compete on the basis of their analytic prowess. Beyond the broad strategies used by pioneers like Capital One, Procter & Gamble, Amazon, and the New England Patriots, he also detailed many of the mistakes and missteps made along the way by these analytic leaders.

In this webinar, Davenport will discuss what data-driven marketing is (and isn’t), the broad strategies and specific tactics these early adopters believe were essential to their success (and what they’d do differently next time), and how marketers can be professionally successful in these tumultuous times. The webinar will be of interest to all business-to-consumer and business-to-business marketers, especially those challenged with making analytics work on a practical basis within their organizations.

“More than anyone, Tom understands the intersection of marketing and information technology,” said Steve Kapner, Aquent co-founder and head of its marketing analytics staffing business. “Our clients tell us every day about the power of analytics as a marketing strategy and how they want to learn more about its implementation. As a leader, Aquent is excited to be partnering with the American Marketing Association to share Tom’s expertise and help marketers succeed.”

The free webinar will be broadcast on October 31st, 2006 at 1:00 p.m. E.S.T. with an archived version available for future on-demand viewing. Details and registration information can be found at and on the American Marketing Association’s website,

About Aquent

Aquent is a global firm specialising in staffing solutions for the marketing, communications and creative industries. Through a network of nearly 70 offices in 17 countries, Aquent services in the areas of print and web design and production; advertising and media, marketing, public relations and business support. In its twenty-year history, Aquent has made nearly 400,000 matches of independent professionals with client companies worldwide. The company ’s Asia-Pacific headquarters are in Sydney and global headquarters are in Boston, Massachusetts.



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