BOSTON, MASS. (FEBRUARY, 1 2008) — Aquent, the world’s largest staffing firm, specializing in solutions for marketing and creative organizations, invites marketing managers, directors, and vice presidents of marketing to attend “7 Steps to a Stellar Online Reputation,” a free webcast featuring Andy Beal, co-author of Radically Transparent (available March 4) and founder of the award-winning Marketing Pilgrim blog.
In this Aquent-sponsored webcast, Andy will outline a seven-step action plan that will give attendees the tools they need to maintain their stellar online reputation by devising online media strategies and objectives that engage customers, developing a reputation monitoring system, and implementing a crisis management plan for when their company’s reputation faces attack.
“Companies spend millions of dollars building and promoting their brands online by creating engaging multimedia content, building and maintaining a blog, and improving rankings in search engines,” said Ann Webster, president of Aquent North American Staffing. “In this Aquent/AMA webcast with Andy Beal, attendees will learn how to build a strategy for managing, monitoring, and maintaining the online reputations that they have worked so carefully to build.”
Andy Beal is an Internet marketing consultant specializing in search engine marketing, online reputation management, and business blogging. Considered one of the world’s most respected online marketing experts, Andy has worked with many top companies, such as Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans, and NBC.
The free webcast will be broadcast on February 28, 2008, at 1:00 p.m. ET. Details and registration information can be found on the American Marketing Association’s Web site at http://www.iian.ibeam.com/events/amaa001/25399/?adid=sponsorgme . The presentation will also be archived for future on-demand viewing on the AMA’s Web site
For more than twenty years, Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies—including two-thirds of the Fortune 500 and 90 of the Fortune 100—build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more than 3,000 companies. Aquent, online at www.aquent.com, is headquartered in Boston, Mass.
About Marketing Pilgrim
MarketingPilgrim.com was launched by Internet marketing expert Andy Beal in September 2005. As a follow-up to Beal’s award-winning search marketing blog, Marketing Pilgrim expands its coverage to bring the latest news, rumors, and reviews of all things related to Internet marketing and online advertising. The site is constantly rated a top 10 media and marketing blog by Advertising Age.
Published by The Pilgrim Network, Marketing Pilgrim offers company coverage including Google, Yahoo, Microsoft, MySpace, YouTube, and Facebook, and closely watches news on search, blogging, social media, and general online marketing topics. While serving as editor-in-chief, Andy Beal brings his expert analysis and critique to dozens of news items each week and is supported by a team of experienced marketing experts.