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Aquent Sponsors American Marketing Association Webcast on Web Analytics Featuring Author, Expert Eric T. Peterson

Aquent Sponsors American Marketing Association Webcast on Web Analytics Featuring Author, Expert Eric T. Peterson

Boston (February 13, 2007)—Aquent, the world’s largest marketing, technical, and creative staffing firm, invites marketers to attend “Web Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing,”an American Marketing Association webinar on March 6, 2007, featuring noted author, speaker, and consultant Eric T. Peterson.

Peterson, widely considered a top expert on web analytics, has worked in the field since 1998 as a developer, marketer, and consultant. In 2004, he authored “Web Analytics Demystified,” a practical how-to guide for marketers detailing how they should be using analytics to improve their online marketing performance. The popular book, described as “indisputably the best resource on what, where, when and how” by Jim Sterne of the Web Analytics Association, remains an essential reference tool for online marketers. Peterson speaks frequently at industry conferences and publishes regularly on his personal website,

In this 60-minute webcast, Peterson will discuss ten simple but proven strategies marketers can use tomorrow to measure and then improve their online performance. He will secondarily address a number of more advanced topics, including analytic challenges related to social media, rich Internet applications, blogs, and podcasts. The webcast will be of interest to all business-to-consumer and business-to-business marketers, especially those individuals challenged with making analytics work on a practical basis within their organizations.

“Eric brings the mindset of a marketer to the all-too-technical world of web analytics,” said Ann Webster, Aquent’s President of North American Staffing. “Our clients tell us every day about their need for practical advice on how they should be using web analytics to improve their online marketing performance. As a leader, Aquent is excited to be partnering with the American Marketing Association to share Eric’s expertise and help marketers succeed.”

The free webcast will be broadcast on March 6, 2007, at 1:00 p.m. E.S.T. Details and registration information can be found on the American Marketing Association’s website at The presentation will also be archived for future on-demand viewing.

About Aquent

For over twenty years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies- including two-thirds of the Fortune 500 and 90 of the Fortune 100- build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more 3,000 companies. Aquent is headquartered in Boston, Massachusetts.


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