BOSTON, MA (September 26, 2007)—Aquent, the world’s largest staffing firm specializing in solutions for creative and marketing organizations, invites marketers and business leaders to attend “The New Media Revolution: Tips for Marketers Coping With a World Where Messages Don't Matter,” a free webcast featuring new media expert Paul Gillin.
Beyond the control of marketers, consumers are increasingly using weblogs, podcasts, wikis, and other social media to discuss and critique favorite (and not so favorite) companies and brands. Within days, positive or negative experiences can be shared across these communities and around the online world. While a few organizations have mastered learning from — and at times even influencing — these conversations, most are struggling to get started.
In this Aquent-sponsored webcast, Gillin will provide an overview of the social media landscape and share how marketers can engage with these critical online communities. Elaborating on examples from his book, “The New Influencers: A Marketer’s Guide to the New Social Media,” Gillin will specifically discuss the exciting opportunities for marketers, the risks of continued inaction, and the right approach for moving forward.
Paul Gillin is an award-winning writer and content marketing consultant specializing in technology and new media. His company,Paul Gillin Communications, specializes in social media and its application to brand awareness, reputation management, and consumer marketing. Gillin is both a published author and active blogger.
“Paul Gillin understands social media and can uniquely articulate its real-world implications for marketers,” said Nina Eigerman, President of Aquent Consulting. “We’re excited to be partnering with the American Marketing Association to share Paul’s expertise and help marketers understand how to get started.”
The free webcast will be broadcast on October 16, 2007, at 1:00 p.m. E.S.T. Details and registration information can be found on the American Marketing Association’s website at www.marketingpower.com/webcast408.php. The presentation will also be archived for future on-demand viewing.
Following Gillin’s presentation, Aquent will also be offering a free, downloadable roundtable discussion amongst a panel of new media experts. The participants will discuss Gillin’s thinking and share their personal perspectives on the subject. More information will be available shortly on Aquent’s website, www.aquent.com and weblog, www.thetalentblog.net.
For over twenty years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies - including two-thirds of the Fortune 500 and 90 of the Fortune 100 - build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more 3,000 companies. Aquent is headquartered in Boston, MA.
About Paul Gillin
Paul Gillin is an award-winning writer and content marketing consultant specializing in technology and new media. His company advises business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stages of the buying cycle. He specializes in social media and the application of personal publishing to brand awareness and business marketing. Paul is a veteran technology journalist with more than 23 years of editorial leadership experience. He was founding editor-in-chief of TechTarget, one of the most successful new-media firms to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld, the newsweekly for IT leaders. His book on social media, The New Influencers, was published by Quill Driver Books in the spring of 2007. Paul is also a research fellow at the Society for New Communications Research. His website is www.gillin.com and he blogs at www.paulgillin.com.