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Aquent Sponsors American Marketing Association Webcast on Marketing Analytics with Dan Neff, President of Aquent IT Solutions

Aquent Sponsors American Marketing Association Webcast on Marketing Analytics with Dan Neff, President of Aquent IT Solutions

BOSTON, MA (MAY, 2008)—Aquent invites marketing operations and data analytics professionals to attend “Managing Your Excel Addiction,” a free webcast featuring Dan Neff, president of Aquent IT Solutions. In this May 29th Aquent/AMA webcast, Dan will help attendees recognize the signs of “excel addiction” and will discuss how they can take control of their data and processes to improve the efficiency of their marketing departments by defining mission critical data, identifying who owns the data, and performing a gap analysis.

“Most marketing departments use spreadsheets to segment, merge, and analyze data because it’s easy to use and it’s widely distributed across most enterprises,” says Neff. “The trouble begins when spreadsheets are used to perform data management tasks – because there is no capability or requirement to back up, lock down, document, or adequately secure the work accomplished.”

After the webcast, Aquent IT Solutions will offer a series of free round-tables and interactive conference calls for companies seeking escape their excel addiction. Discussions will center on how to enhance a marketing departments’ ability to manage its data successfully, consistently, and predictably in order to accomplish the mission of the organization.

The free webcast will be broadcast on May 29, 2008, at 1:00 p.m. ET. Details and registration information can be found here. The presentation will also be archived for future on-demand viewing.

About Aquent

For over twenty years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies - including two-thirds of the Fortune 500 and 90 of the Fortune 100 - build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more 3,000 companies. Aquent is headquartered in Boston, MA.

About Aquent IT Solutions

Aquent IT Solutions helps clients increase marketing efficiency and capacity through the intelligent use of technology. Aquent’s award-winning technology delivery team holds a track record of successfully completing over 1200 projects with a 99.5$ customer acceptance rate. We utilize on-site project managers, rural and offshore development teams to complete custom application development projects for clients around the globe.


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