BOSTON, MASS. (JUNE 26, 2008)—Aquent invites interactive project/program managers and email marketing managers to attend "Leveraging the Value of Email Marketing During a Recession," a free webcast featuring Simms Jenkins, chief executive officer ofBrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs.
In this June 26 webcast, Simms will help attendees build a business case for the allocation of more dollars, not fewer, to email marketing, even in this economic climate. He will outline a plan for attendees to win over C-level executives by defining the key elements of optimizing any email marketing program.
"Email marketing can deliver exceptional return on investment," said Ann Webster, president of Aquent North American Staffing. "In this Aquent/AMA webcast, Simms Jenkins will give attendees the tools they need to define (or redefine) the purpose, goals, and benchmarks of their email marketing programs and to cut costs and deliver exceptional value to subscribers."
Simms Jenkins is regarded as one of the leading experts in the email marketing industry and has extensive relationships and interactive marketing experience on both the client and agency sides. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top-tier brands like ACS, BellSouth, California Casualty, CoreNet Global, Lowe's, Sports Illustrated, and Ted's Montana Grill, as well as leading advertising and marketing firms.
Jenkins, with his column for iMedia Connection, a leading interactive marketing and media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing," scheduled for publication on August 1 by Pearson Education, one of the world's largest publishing houses. The book's companion Web site iswww.TheTruthAboutEmailMarketing.com.
The free webcast will be broadcast on June 26, 2008, at 1 p.m. E.S.T. Details and registration information can be found on the American Marketing Association Website. The presentation will also be archived for future on-demand viewing.
Aquent is a global firm specialising in staffing solutions for the marketing, communications and creative industries. Through a network of nearly 70 offices in 17 countries, Aquent services in the areas of print and web design and production; advertising and media, marketing, public relations and business support. In its twenty-year history, Aquent has made nearly 400,000 matches of independent professionals with client companies worldwide. The company ’s Asia-Pacific headquarters are in Sydney and global headquarters are in Boston, Massachusetts.