BOSTON, MA (June 13, 2007) —Aquent, the world’s largest staffing firm specializing in solutions for creative and marketing organizations, invites marketers and creative professionals to attend “Accomplishing Critical Marketing Goals With Adobe Creative Suite 3’s New Capabilities,” a free webcast featuring experts Chris and Jennifer Smith.
Adobe’s software applications are the technical force behind almost all of today’s print, web, and mobile marketing campaigns. The recent release of Adobe Creative Suite 3 upgraded the company’s tools and created many opportunities for marketers – not just creative professionals – to improve their efficiency and effectiveness.
In this Aquent-sponsored webcast, Chris and Jennifer Smith of the Aquent Graphics Institute will share a marketer’s guide to Adobe Creative Suite 3. Specifically, they’ll highlight major enhancements made by Adobe and discuss how some organizations are already accomplishing critical marketing goals with these newly enabled capabilities:
- Leveraging online, mobile and other non-traditional channels to extend marketing’s reach;
- Accelerating campaign execution and overall speed-to-market;
- Ensuring brand and message consistency across channels, geographies, and internal groups;
- Improving campaign effectiveness through tighter internal and external collaboration; and
- Stretching budgets by focusing resources on strategic, value-added tasks.
Chris and Jennifer Smith are the co-founders of the Aquent Graphics Institute, a subsidiary of Aquent. Since 1994, they’ve provided training, support, and consulting services to marketers, communications professionals and publishers. Chris and Jennifer have collectively authored over 20 best-selling Adobe-related books, including Adobe Creative Suite 3 for Dummies. Most recently, they developed much of Adobe’s internal training for the Creative Suite 3 launch.
“Adobe’s Creative Suite 3 has many exciting tools and features for creative professionals, but marketers should also understand how it can help them achieve their goals,” said John Chuang, Aquent co-founder and CEO. “Chris and Jennifer of the Aquent Graphics Institute are uniquely qualified to connect software features with marketing goals. As a leader, we’re excited to be partnering with the American Marketing Association to share their expertise and help professionals succeed.”
The free webcast will be broadcast on June 28, 2007, at 1:00 p.m. E.S.T. Details and registration information can be found on the American Marketing Association’s website at www.marketingpower.com/webcast384.php. The presentation will also be archived for future on-demand viewing.
For over twenty years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies - including two-thirds of the Fortune 500 and 90 of the Fortune 100 - build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more 3,000 companies. Aquent is headquartered in Boston, MA.