BOSTON, MA (JANUARY 16, 2008)—Aquent, the world’s largest staffing firm specializing in solutions for marketing and creative organizations, invites Marketing Managers, Directors, and Vice Presidents of Marketing to attend “Do More with Less: Put Marketing Operations to Work in your Department,” a free webcast featuring Mayer G. Becker, National Practice Director,MarketSphere Consulting LLC. .
In this Aquent-Sponsored webcast, Mr. Becker will provide examples of how leading-edge companies have transformed their marketing departments to operate more efficiently, to improve the effectiveness of marketing initiatives and programs, and to better align and measure what marketing does against company objectives by implementing a Marketing Operations function.
Mayer Becker is a senior member of the MarketSphere Enterprise Marketing Management Practice and has over 25 years of experience in sales and marketing management. He is a recognized industry thought leader in the fields of marketing operations and automation.
“This year, marketing departments will be required to drive a growth agenda - in the midst of web-enabled 24 x 7 markets, proliferating communication channels, and reduced headcount and budgets,” said Ann Webster, President of Aquent North American Staffing. “In this Aquent/AMA webcast with Mayer Becker, attendees will learn how implementing a marketing operations function will allow them to do more with less, and faster in 2008.”
The free webcast will be broadcast on January 24, 2008, at 1:00 p.m. E.S.T. Details and registration information can be found on the American Marketing Association’s website. The presentation will also be archived for future on-demand viewing on the AMA’s website.
Aquent is a global firm specialising in staffing solutions for the marketing, communications and creative industries. Through a network of nearly 70 offices in 17 countries, Aquent services in the areas of print and web design and production; advertising and media, marketing, public relations and business support. In its twenty-year history, Aquent has made nearly 400,000 matches of independent professionals with client companies worldwide. The company ’s Asia-Pacific headquarters are in Sydney and global headquarters are in Boston, Massachusetts.
About MarketSphere Consulting
MarketSphere Consulting LLC is a national, multi-practice business consulting firm dedicated to serving clients as trusted advisors. The dedicated Enterprise Marketing Practice enables complex, global marketing organizations to transform their marketing departments into more effective ones through adoption of enabling technologies, establishment of common processes and re-alignment of organizational structures. MarketSphere implements Aprimo and Unica software, builds marketing performance management solutions and guides companies to optimize marketing supply chain spend. Learn more at emm.marketsphere.com.