BOSTON, MA (NOVEMBER 13, 2007)—Aquent, the world’s largest staffing firm specializing in solutions for creative and marketing organizations, invites marketing leaders, marketing communications professionals, product managers, and their teams to attend “Global vs. Local: Seven Key Insights for Global Marketing and Brand Management,” a free webcast featuring business globalizationanalyst and author, Donald A. DePalma.
In this Aquent-Sponsored webcast, Don DePalma, President and Chief Research Officer at Common Sense Advisory and author of “Business Without Borders: A Strategic Guide to Global Marketing” will outline seven key considerations for marketers charged with managing and maintaining their brands across borders. From the best practices to the pitfalls, Don will provide insights on taking a website, sales and marketing promotions, and documentation abroad.
Don is an industry analyst, author, and corporate strategist with expertise in business- and marketing-focused application of technology. He lectures, writes, and is frequently quoted on the topics of online marketing, content management, multicultural marketing, localization, return on investment, and website globalization. His book, "Business Without Borders: A Strategic Guide to Global Marketing," is widely used in universities and in business training courses. Since 2002, he has led Common Sense Advisory's research into the best practices, technology, and professional services that support business globalization.
“Entering and expanding into new global markets and growing your company’s reach are daunting tasks,” said Nina Eigerman, President of Aquent Consulting. “Not only do marketing departments have more to do locally, but they also have several other countries to market in. In this Aquent/AMA webcast with Don DePalma, attendees will get actionable advice on how to create locally appealing brands, what to do centrally vs. locally, and how to increase productivity, efficiency and reduce spend within their departments.”
The free webcast will be broadcast on November 29, 2007, at 1:00 p.m. E.S.T. Details and registration information can be found on the American Marketing Association’s website. The presentation will also be archived for future on-demand viewing.
Following DePalma’s presentation, Aquent will also be offering free, downloadable podcast interviews on the topic of globalization where interviewees will share their personal perspectives on the subject. More information will be available shortly on Aquent's website.
For over twenty years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies - including two-thirds of the Fortune 500 and 90 of the Fortune 100 - build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more 3,000 companies. Aquent, online at www.aquent.com, is headquartered in Boston, MA.
About Common Sense Advisory
Common Sense Advisory, Inc. is an independent research and analysis firm specializing in the on- and offline operations driving business globalization, internationalization, translation, and localization . Its research, consulting, and training help organizations improve the quality of global business. For more information about Common Sense Advisory's research, reports, and globalization and localization consulting services visit: http://www.commonsenseadvisory.com