BOSTON (Jan. 17, 2009) – Aquent invites marketing professionals, including online marketers and their teams, to attend “Digital Marketing Staffing Trends,” a free webcast featuring Eric Waldinger, online marketing practice leader.
Despite an overwhelming number of companies stating that online marketing is the most effective advertising method for ROI, the fact is that outsourcing SEO and SEM services costs these companies millions of dollars that they don’t need to spend, and frankly just don’t have.
Recent surveys, including the Aquent/AMA Hiring Trends Survey, Adage and B2B, have made it clear that companies are increasingly moving their digital marketing departments in-house to have better cost control, increased effectiveness, greater digital asset management and lighter agency fees.
In this Aquent-sponsored AMA webcast, Eric Waldinger will provide an overview of the recent Aquent and AMA Hiring Trends Survey, detail what a successful in-house digital marketing department should look like and how it can best be managed, and describe how all of this will save your company time and money.
“Marketing managers are increasingly under pressure to reduce costs without sacrificing the quality of their output. A fast and effective way for companies to save millions of dollars is to bring their digital marketing departments in-house,” Eric says. “But many organizations don’t know where to start when it comes to initiating that change.”
Eric’s five years of experience at Careerbuilder.com prior to joining Aquent, including as vice president of interactive marketing and affiliate marketing, make him ideally suited to understand the complexities of staffing at the intersection of marketing and Web technology. He can relate to the challenges facing digital marketing departments because he has faced and overcome the same challenges.
The free webcast will be broadcast on Jan. 27, 2009, at 1:00 p.m. ET. Details and registration information can be found on the American Marketing Association Web site. The presentation will be archived for future on-demand viewing.
About Eric Waldinger
Eric Waldinger is the leader of Aquent’s online marketing practice. He is a seasoned marketer with in-depth knowledge of both online marketing and the staffing industry. Prior to joining Aquent, Eric worked for almost five years at Careerbuilder.com in various roles on both the corporate and consumer sides, most recently as vice president of interactive marketing and affiliate marketing. In this role he was responsible for all online marketing activities, including paid search, media buying, affiliate management and SEO. Prior to Careerbuilder.com, Eric spent six years with Robert Half International, moving from sales to sales leadership and ultimately marketing and strategy.
Aquent is the talent agency for marketing and design professionals. Every agent is focused on a single marketing or design discipline, ensuring for both talent and clients a dedicated resource that speaks their language and specializes in their areas of expertise.
For more than 20 years, Aquent has helped individuals and organizations increase their marketing potential through flexible staffing solutions and customized consulting services. Committed to the advancement of both fields, Aquent offers monthly webcasts hosted by field experts on topics ranging from marketing trends to Web design tips.
Aquent’s strong presence in the marketing and design communities has forged lasting partnerships with industry leaders and organizations around the world. All Aquent offices participate in local chapter events with groups including the AMA, AIGA and DMI. Aquent’s Talent Blog, Aquent Oracle and Inside Marketing newsletter keep marketing and design professionals abreast of the latest industry news. Aquent’s acclaimed Aquent , AMA 2009 Survey of Marketing Professionals: Compensation Calculator and the AIGA , Aquent Survey of Design Salaries 2008 are highly anticipated, well-respected resources relied on by industry professionals.
For information about Aquent, please visit aquent.com.