Aquent Aquent

New Aquent Podcast Mini-Series: Coordinating Print and Web Episode 1

New Aquent Podcast Mini-Series: Coordinating Print and Web Episode 1

In conjunction with the webcast we’re presenting today, I interviewed a few folks we work with and asked them how they coordinate their marketing messages and programs across a variety of media from print to web and beyond. I then created a three episode podcast mini-series of these interviews.

In this episode Dave Harrell, the Director of Advertising at Blue Cross Blue Shield of North Carolina, talks about some of the grassroots, infotainment marketing efforts that his group has undertaken recently. In doing so, he also discusses the processes they follow to keep messages and branding consistent from channel to channel and audience to audience.

Listen to Episode 1 below. You may download this podcast by “right clicking” (“control clicking” on the Mac) this link, Episode 1 MP3, or check out The Talent Blog Podcast feed.

Comments

comments powered by Disqus

Thank you!

An Aquent representative will be in touch with you shortly to learn more about how we can help.

You can also call us during regular business hours at 855-767-6333 and we'll be happy to help.

In the meantime, stay connected with us via:

Oops!

We're sorry, but we could not send your message. Please try submitting the form again.

Please try again

Looking to hire or learn more?

Full Name
Contact Information
Work Information