In this episode, I speak with Jim Hauptman, Creative Director and Managing Editor at LL Bean. Jim addresses the complexities of "multi-channel" marketing, an approach that seeks to leverage the specific advantages of diverse channels, as opposed to "multiple channel" marketing, which tends to push the same message or content through many channels. He also reveals how winter camping off-sites can lead to great marketing insights. Listen to Episode 2 below.
Put your design skills to work for a good cause and you could win a $5,000 grant through Aquent and Vitamin T’s Designing for Good program.