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Aquent Marketing Expert Tracy Sinclair Leads Roundtable at MPlanet Conference in Orlando

Aquent Marketing Expert Tracy Sinclair Leads Roundtable at MPlanet Conference in Orlando

BOSTON – (Feb. 2, 2009) – Tracy Sinclair, director of Aquent’s marketing practice, joined other top marketers at MPlanet, the annual conference of the American Marketing Association, in Orlando, Fla., where on Wednesday, Jan. 28, she led a thought leadership roundtable about making marketing mix decisions.

MPlanet’s roundtable events offered conference attendees the opportunity to meet with marketing luminaries and discuss critical issues facing marketers today. Key topics included:

  • Brand Building in a Digital World
  • Connecting with Empowered Customers
  • Global Marketing on a Borderless Planet
  • Marketing Mix Decisions

Drawing on her previous experience as brand manager for a CPG company, Sinclair said, “Developing the right marketing mix can be challenging even for the most seasoned marketers.” She added, “The availability of detailed and accurate data sources is absolutely critical to the decision-making process.”

Sinclair, whose work at Aquent focuses on helping companies find specialized marketing talent, offered insights to marketing leaders who are considering whether to use marketing mix modeling as part of their research strategies. Her practical tips included how to set expectations with marketing mix modeling firms and with internal stakeholders.

“The roundtable was a rare opportunity for B2B and B2C marketers to share their perspectives on developing the right marketing mix with peers at other organizations,” reflected Sinclair. “It was a pleasure to engage in an in-depth discussion with subject matter experts and marketing leaders looking to broaden their points of view as they relate to choosing the right marketing mix for their business strategies.”

About Tracy Sinclair

Tracy Sinclair, most recently served as a consultant for the Zyman Group, where she advised a variety of Fortune 500 clients on business and brand strategy. Prior to the Zyman Group, Tracy spent five years at Procter & Gamble, beginning her career there in the role of assistant brand manager for Crest Whitestrips, the most successful new product launched at P&G in more than 20 years. Tracy went on to become brand manager for Global Kids Oral Care, ultimately overseeing a portfolio of oral care products with business in more than 35 countries.

About Aquent

Aquent is the talent agency for marketing and design professionals. Every agent is focused on a single marketing or design discipline, ensuring for both talent and clients a dedicated resource that speaks their language and specializes in their areas of expertise.

For more than 20 years, Aquent has helped individuals and organizations increase their marketing potential through flexible staffing solutions and customized consulting services. Committed to the advancement of both fields, Aquent offers monthly webcasts hosted by field experts on topics ranging from marketing trends to Web design tips.

Aquent’s strong presence in the marketing and design communities has forged lasting partnerships with industry leaders and organizations around the world. All Aquent offices participate in local chapter events with groups including the AMA, AIGA and DMI. Aquent’s Talent Blog, Aquent Oracle and Inside Marketing newsletter keep marketing and design professionals abreast of the latest industry news. Aquent’s acclaimed Aquent , AMA 2009 Survey of Marketing Professionals: Compensation Calculator and the AIGA , Aquent Survey of Design Salaries 2008 are highly anticipated, well-respected resources relied on by industry professionals.

For information about Aquent, please visit


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