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Aquent Market Eye Survey Predicts Recovery To Continue, Intensify

Aquent Market Eye Survey Predicts Recovery To Continue, Intensify

Sydney, Australia (7 July 2010) – Global design and marketing staffing company Aquent has released its 2010 Market Eye survey, a snapshot of hiring intentions and salary predictions for the marketing and design industry across Australia and New Zealand.

The survey – which includes responses from 496 employers across Aquent markets in Sydney, Melbourne, Brisbane, Perth, Adelaide and Auckland – suggests the recovery across the design and marketing sectors in Australia and New Zealand is well underway following a challenging 2009.

While hesitancy lingers – particularly with regards to the use of temporary staff - the Market Eye survey found the permanent hiring freeze initiated in 2009 is now thawing. Most encouragingly, nearly 50 per cent of employers across Australia and New Zealand have added additional headcount over the past six months; while close to 55 per cent of employers expect to add additional permanent headcount in the coming six months.

Similarly, salaries are also predicted to rise; close to 55 per cent of employers have increased salaries over the past six months, indicating that, in contrast to 2009 when salary freezes were widely implemented, business confidence is building to the extent that employers are willing to invest further in their permanent staff.

Aquent Regional Director, Australia and New Zealand, Simon Lusty, said the Market Eye survey points towards the design and marketing sectors in rebuild mode following the widespread cuts of 2009.

“Following the catastrophic decline in hiring intentions throughout 2009, widespread staff redundancies and general panic as employers struggled to ride the economic downturn, it is pleasing to see that the employment market has bounced back in 2010,” he says.

“While a degree of hesitancy remains, employers are feeling more upbeat about the future and this is translating to a more buoyant hiring market.”

The Market Eye survey found staff retention strategies remain a hot discussion point. Flexible work practices remain the number one retention strategy as reported by both employers and employees. By extension, employees are now placing more importance on additional leave entitlements as opposed to discretionary bonuses, while the latter remain more important in employers’ minds.

The survey was carried out via face-to-face and telephone interviews conducted by Aquent agents between Monday 26 April and Friday 21 May 2010. In addition to surveying employers, 457 employees were surveyed via email on the topic of talent retention between 18 May and 23 May 2010. Data was analysed using the following segments: Advertising Agencies, Design Agencies, Corporate Marketing, Digital Agencies, Media Agencies, PR Agencies and Research Agencies.

About Aquent

Aquent is the only global staffing company dedicated to marketing and design. With over 60 offices in 15 countries, they have an unmatched network of professionals that enables them to deliver the right solution for any client need and provide exceptional career opportunities for their talent. Today Aquent has over 11,000 professionals working at over 3,000 companies. Over the course of its history, Aquent has made over half a million matches of professionals to our clients on an individual, team or through an onsite or offsite managed service basis. The company’s Asia-Pacific headquarters are in Sydney.


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