Boston (March 14, 2007)—Aquent, the world’s largest marketing and creative staffing and technology firm, announced today the launch of MajorTom, the first easy-to-implement, easy-to-use, and affordable digital asset management (DAM) tool designed for the unique needs of marketing and creative organizations. MajorTom helps companies quickly gain greater control of their digital content and provides the capabilities to easily distribute it on-demand to internal and external audiences, ultimately increasing the value of a company’s brand assets.
“The increasing volume of content is creating a need for companies to implement a solution that effectively helps them manage digital assets. Typical DAM software solutions can be expensive and take several months or years to implement,” said Chris Moody, President of Aquent On Demand. “MajorTom eliminates those barriers because it’s designed with an easy-to-use Web interface so that anyone with an Internet connection, a basic browser, and proper security permissions (which you grant them) can easily search, find, and download the files they need. Additionally, we’ve made it affordable - eliminating the need to purchase expensive hardware and software.”
Since MajorTom is offered as an online service, it provides companies with all the features and capabilities of an enterprise digital asset management tool without the hassles of introducing new technology into a company’s infrastructure. MajorTom provides a robust search feature set that locates assets in various ways, a seamless set of desktop integration tools, and compatibility with both PCs and MACs via IE, Firefox, and Safari browsers. MajorTom also boasts real-time content synchronization, a powerful graphics engine, and unique asset sharing options.
“This single technology has been a true asset to our global brand: It is intuitive and simple to use, and was instantly adopted across our company’s many languages and cultures worldwide,” said Chris Mathews, Global Marketing for Specialized Bicycles. “Everyone now relies on it, and its benefits run far deeper than mere cost savings. It made our global marketing efforts more effective.”
For more information about MajorTom, please visit www.majortom.net.
For twenty years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies - including two-thirds of the Fortune 500 and 90 of the Fortune 100 - build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more 3,000 companies. Aquent is headquartered in Boston, MA.