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Aquent Hosts Webcast on Web Design For Return On Investment with Lance Loveday and Sandra Niehaus of Closed Loop Marketing

Aquent Hosts Webcast on Web Design For Return On Investment with Lance Loveday and Sandra Niehaus of Closed Loop Marketing

BOSTON, MA (MAY, 2008)—Aquent invites creative managers and Web designers to attend “Web Design for ROI: How Design Impacts the Bottom Line,” a free webcast featuring Lance Loveday and Sandra Niehaus, co-authors of Web Design for ROI and executives at Closed Loop Marketing.

In the May 22 webcast, Lance and Sandra will highlight the astonishing impact design can have on a company’s bottom line. Attendees will learn how to prioritize design efforts by identifying which elements have the greatest impact on Web page effectiveness. Using a practical, how-to approach to design, Lance and Sandra will discuss the most important concepts and elements for effective landing pages, home pages, category pages, product pages, forms, shopping carts, and checkout processes.

“Most Web sites don’t achieve the return on investment that companies are seeking, but a few simple design modifications can change that,” said Ann Webster, president of Aquent North American Staffing. “In this Aquent webcast with Lance Loveday and Sandra Niehaus, attendees will learn how to design Web sites for higher conversion rates, increased sales, better customer retention, and improved public perception.”

As founder and CEO of Closed Loop Marketing (CLM), Lance Loveday’s primary goal is to help organizations rethink and revitalize their approach to online marketing. CLM provides results-focused consulting on the entire “closed loop” of an effective online marketing campaign, from initial strategy development to execution to ROI analysis, and has earned high praise from Hewlett-Packard, Lockheed Martin, Quicken Loans, Brocade, and many others for engineering results for them.

As VP of user experience and creative director of Closed Loop Marketing, Sandra Niehaus heads up the company’s usability and conversion optimization projects. She regularly speaks on the topics of usability, design, and conversion at industry and business conferences. Sandra has contributed her expertise to projects for a wide range of companies, including Hewlett-Packard, Brocade, ReelzChannel, and Allstate.

The free webcast will be broadcast on May 22, 2008, at 1 p.m. ET. Details and registration information can be found here. The presentation will also be archived for future on-demand viewing.

About Aquent

For over twenty years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies - including two-thirds of the Fortune 500 and 90 of the Fortune 100 - build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more 3,000 companies. Aquent is headquartered in Boston, MA.

About Closed Loop Marketing

Closed Loop Marketing Inc. (CLM) is an online marketing agency that has been helping clients maximize the return on their Web investment since 2001. Through a suite of services collectively known as “conversion optimization,” CLM creates actionable, real-world solutions that increase online visibility and effectiveness. Individual services include expert reviews, search engine marketing, training, consulting, and other related services. For more information, please visit


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